The market analysis of the current construction machinery industry

Now belong to the market disorder development trend to nonstandard market pattern formation provides the carrier, industry mixed up, is on the product quality is high, middle and low end with the market, many enterprises have not yet established a sound marketing channels, in the management, most enterprises pursues the low cost strategy, to reduce business conditions in the market, do not pay attention to the brand, do not pay attention to product quality.

No.1:Small excavator attachment products have big markets :

Difarious, complete varieties, wide range of application ” is the description of the genus, strange function, the genus is also because of the use, efficient, fast, low cost characteristics by more and more people like. At present, there are more than 130 categories, more than 1000 specifications developed in most countries, and it is now successively extended to loaders, cranes and other products.

With the gradual disappearance of China’s demographic dividend, the high labor cost, the urgent need for low-cost and efficient working methods, the development of construction machinery products to the fine field, and the continuous expansion of functions, all these call for the “great development” of the market. When oems take the realization of versatility as an important part of product development, the current generic market will usher in new development.

No.2:A situation of tripartite confrontation”:excavators ,excavator attachments,spare parts.

At present, with the rise of labor cost and the improvement of construction quality and efficiency requirements, the engineering construction field is demanding more efficient, fast and low-cost needs. For the Chinese market, the rapid growth of the host ownership provides a rich carrier for the development of the host. The understanding and mastery of the functions in the construction field will promote the rapid development of the market size.”It is certain that China’s excavator will usher in a period of rapid development in the next 10 years, the host, genus, parts will form a three-way confrontation, jointly support the new development space of the excavator industry.

Although the overall development trend of the host market is depressed, the host market has been developing rapidly for three consecutive years, and the timely identification of the market has also found another blue ocean for the development of construction machinery. But now the user demand is scattered, often dealers find us through the channel, the existing instruments for refit, installation. However, the interface of each manufacturer, the standard and so on are different. Therefore, each time is like a new journey, the need to start debugging, testing, with the configuration.”

For this, experts think that makers to vigorously promote the application, provide interface on host design configuration, with manufacturers to form specialized, fine, special, new enterprises, form the core competitiveness, not only to copy more research and development, according to the actual construction requirements, develop practical, characteristic of products, let customers from the application experience with the advantages of high efficiency and low cost.

Another important factor troubling the development of the market is marketing and service. Because the market is relatively scattered, the product differentiation is very big, another characteristic of the host is that the pre-sales is higher than the after-sales. For specific products, configuration, functions, parameters, disassembly and assembly or need face-to-face communication. Therefore, the relevant professional talents are also in urgent need of the major manufacturers.

No.3:A bright future for the industry

In the current construction machinery market, overcapacity is a problem without being avoided. Therefore, construction machinery products gradually change from rough to fine construction. The increase of labor cost makes mechanization begin to gradually replace labor, and the white-hot competition in the market also begins to make efficient products replace traditional products. As the most important part of excavators, the development of hydraulic crushing hammer market is greatly affected by the mining machinery industry.After the past decade, China’s hydraulic crushing hammer market has developed rapidly. It is expected that in the next 5~10 years, China’s hydraulic crushing hammer market will still be in the golden period of development. With the advancement of China’s “Belt and Road” strategy, infrastructure will certainly have a big development, the next 3 to 5 years, in addition to the hydraulic hammer, especially the excavator quick coupler, excavator plate compactor, excavator hydraulic shear, excavator crusher, excavator steel grab, excavator wood grapple, excavator pile hammer, excavator ripper , excavator high frequency break hammer, excavator broken bucket, excavator car dismantling machine and other products will enter an era of high speed increasing.


Post time: Dec-27-2023